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NEW YORK Select Resources International has begun sending out requests for proposals for the creative portion of the Mohegan Sun ad account, sources said.
The business, handled by independent Cliff Freeman and Partners in New York since April 2001, went into review last week. That agency plans to defend. A representative for the Santa Monica, Calif.-based SRI said the client has a preference for agencies in the New York and Boston areas.
The rep said questionnaires are due back next week, and that the client expects to name an agency by early April.
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