Mohamad Takes Over History Channel Review

NEW YORK — Mike Mohamad, the newly named svp of marketing for The History Channel, will now lead the network’s ad review after swapping jobs Monday with Arti Scheff, who has been appointed svp of marketing for A&E, the client confirmed.

Scheff launched the History Channel creative review in late September after not renewing the network’s contract with Kirshenbaum Bond & Partners in New York [Adweek Online, Sept. 30]. Fifteen agencies have returned the RFP, Scheff said, adding that the field of contenders will be narrowed to three or four by Nov. 1. The media portion of the estimated $15 million account, handled by Horizon Media in New York, is unaffected.

As a part of management moves at A&E Television Networks, Mohamad, svp of marketing for A&E for six years, followed his boss Dan Davids to History Channel; Scheff, formerly svp of marketing for History Channel for seven years, joined Abbe Raven at A&E. Davids and Raven, the evps/general managers of A&E and History Channel, respectively, traded places Monday.

Mohamad conducted a review earlier this year for A&E’s estimated $20-25 million account. TBWA\Chiat\Day in New York was the winner in that contest.