Moffatt Does Egghead Branding

Moffatt/Rosenthal, which lost a pitch for Egghead.com’s account last year, is now doing offline branding projects for the computer product retailer.
The client called from “out of nowhere” a few months ago offering print and radio work, said agency partner and creative director Rob Rosenthal. The shop has since created a campaign touting the online retailer’s services as perfect for small businesses.
“We make small businesses feel big,” reads one print ad. To the left is a slip of paper with a company name scrawled on it; to the right, the same name is engraved on a bulky plaque.