Moen Suggests an Easier Way

Cramer-Krasselt here backs a Moen faucet filter with humorous TV spots that suggest other purifying methods are archaic and time-consuming.
It’s the first TV work behind the PureTouch faucet, which was introduced last year and backed through public relations, sales promotions and a limited print campaign, said Moen representative Allan Pfenninger.
The PureTouch system filters the water in the wand of the faucet, as opposed to using screw-on or below-the-sink filtering devices. The design won a number of awards in the product’s inaugural year, Pfenninger said.