ModOp’s President Packed His New Space With Mementos From His Past Lives

Creative design agency ModOp has a client roster full of well-known and hip brands like Sony Pictures, PlayStation, Fender and Belvedere Vodka. And the agency (it has locations in New York, Los Angeles, Portland, Ore., and Panama City, Panama) has offices that are just as cool as the companies it serves. Recently its Los Angeles outpost relocated to new quarters, and president and co-CEO Jeff Suhy saw the move as the perfect opportunity to display his numerous collections. The former record label exec used mementos like fan mail, folk art and radio show props to personalize every corner of his new space. “I’ve been lucky enough to have had several careers from music, architectural design and technology and now advertising,” he said. “I’m a collector and I wanted to share some of my artifacts with our clients and employees.”


Planet of the Apes

Planet of the Apes figurines are Suhy’s favorite, slightly ahead of Godzilla monsters.


True Love

During Suhy’s stint at A&M Records, he intercepted fan mail. “I would venture down to the mail room on occasion and talk to the guys about the latest crazy fan,” he said. “I’ve collected some of my favorite ‘authors’ and I’ve displayed some of these on my wall in the office. Letters to Suzanne Vega and Janet Jackson from state prison inmates are featured prominently. All either of these talented artists needed to do was bail them out of jail and they would ‘take care’ of them forever.”


Whip It

“I had a radio show in college, and I was Booji Boy, which is Mark Mothersbaugh’s alter-ego in Devo,” he said.



Suhy collects work from Georgia folk artist Howard Finster, who became famous for designing cover art for REM and Talking Heads.



He also collects old images and frames from the turn of the century and hopes one day to convince artist Woody Saunders to recreate this image using Suhy and his wife.

This story first appeared in the September 5, 2016 issue of Adweek magazine. Click here to subscribe.