How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
Last fall, in celebration of the 95th Annual Macy’s Thanksgiving Day Parade®, Macy’s launched its first-ever NFT series with a special drop of 9,500 free NFT artworks featuring iconic balloons from its rich nine-decade legacy in support of Make-A-Wish®. The effort helped Macy’s raise $300K for Make-a-Wish, with secondary sales continuing to transact daily.
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