Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Last fall, in celebration of the 95th Annual Macy’s Thanksgiving Day Parade®, Macy’s launched its first-ever NFT series with a special drop of 9,500 free NFT artworks featuring iconic balloons from its rich nine-decade legacy in support of Make-A-Wish®. The effort helped Macy’s raise $300K for Make-a-Wish, with secondary sales continuing to transact daily.