The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
BOSTON Long Beach Brewing has fashioned a print, radio and in-store campaign tagged “This could be dangerous” to launch Thin Ice, a low-carb, low-calorie malt beverage.
Boston independent Modernista! developed the positioning, though the ads were created in-house, a client representative said. Media chores are with crosstown shop Alloy Marketing & Promotions.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in