Modernista! Thinks Dangerously for Brewer

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BOSTON Long Beach Brewing has fashioned a print, radio and in-store campaign tagged “This could be dangerous” to launch Thin Ice, a low-carb, low-calorie malt beverage.

Boston independent Modernista! developed the positioning, though the ads were created in-house, a client representative said. Media chores are with crosstown shop Alloy Marketing & Promotions.

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