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BOSTON Converse next week will launch its first TV commercial in nearly a decade via Modernista!
“Invisible,” which airs on Monday, contains no high-profile NBA stars or even amateur athletes. Instead, the camera chases a basketball as it bounces around a deserted, sun-drenched court, handled by an invisible player.
As the faint sounds of an invisible crowd are heard, narrator Mos Def says, “Before Mr. [Chuck] Taylor taught the world to play. Before fiberglass. Before parquet.
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