Modernista! Repositions Hummer

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The first campaign by Modernista! for General Motors’ Hummer introduces the tagline, “Hummer. Like nothing else.” The print effort is intended as a bridge to the introduction of a lower-priced model next year.

Hummer’s $100,000-plus H1 has not been advertised in the past year, but GM wanted to raise brand awareness before the launch of the less-expensive H2 model next July, said Marc Hernandez, Hummer brand manager.

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