Modernista! Pumps Up Production Staff

BOSTON Independent shop Modernista! has beefed up its commercial production unit, adding a trio of seasoned of professionals with big-agency experience.

Julian Katz and Eric Voegele have come aboard as senior producers. The pair hail from the West Coast operations of Omnicom Group’s TBWA\Chiat\Day, the former working in the agency’s San Francisco office and the latter in its Los Angeles-area outpost.

During their tenure at TBWA\C\D, they worked on spots for Apple, Energizer, Indian Motorcycles, Levi’s and Sony PlayStation. Katz also worked in the Bay Area for Citron Haligman Bedecarre, Ingalls Moranville and Saatchi & Saatchi.

Jeff Estow has joined Modernista! as broadcast production business affairs manager. He had been a freelance broadcast affairs manager, working with shops such as Saatchi & Saatchi, TBWA\C\D and 180.

The three will work on projects for all of Boston-based Modernista!’s broadcast clients, including Anheuser-Busch, General Motors’ Hummer and TIAA-CREF.