Modernista! Prepares for Virgin Mobile Presentation

BOSTON Modernista! this week will make a strategic presentation to executives at Virgin Mobile USA in the review for the creative and media planning portions of the client’s $50 million account, sources said.

Along with the Boston-based independent, shops that emerged as contenders last week are Publicis’ Fallon, New York and Minneapolis; WPP Group’s Berlin Cameron/Red Cell, New York; and Leagas Delaney, an independent agency in San Francisco, sources said.

This marks the first big new-business test for Clift Jones, the former Bozell account director named president of Modernista! a month ago.

The client confirmed that incumbent Leagas is defending, but offered no further comment. Consultancy Gilbert Taney Farlie, New York, is overseeing the process.