Modernista! Emerges in Bid for Sauza Tequila

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Modernista! last week emerged as a contender for the creative portion of Sauza’s estimated $15 million account, sources said.

The Boston agency is competing for the tequila brand against Goodby, Silverstein & Partners, San Francisco, Crispin Porter + Bogusky of Miami, and New York-based dRush, a unit of Deutsch and a roster shop of Sauza parent Allied Domecq, according to sources.

A decision is expected this week.

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