Modern Love Meets Personal Debt in This Charming Spot From Credit Karma

Free finance company turns to GS&P

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There are few life events more significant than having a child and buying your first home.

Getting there, however, can be a little difficult, especially for young Americans. If you need to read something scary this Halloween, just pick up any recent study on the student debt default bubble.

Since its founding in 2007, Credit Karma has offered free credit scores, reports and insights to help consumers navigate the minefield of personal finance. But the company wants everyone to know it offers much more—a message conveyed in a new campaign called “First Steps” that launched this week.

The minute-long tale of a young couple’s all-too-familiar struggles marks the first collaboration between Credit Karma and hometown agency Goodby Silverstein & Partners of San Francisco.




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