Modem Media Hires Three in San Francisco

NEW YORK — Following its Sprint PCS win three weeks ago, as well as growth in existing business, Modem Media in San Francisco has beefed up its management team with three new hires.

The Bay Area operation has appointed Dan Springer as managing director, Kamal Nabijee as vice president of technology and Melissa Eisenberg as vp of marketing strategy and services.

“The addition of these new, senior leadership roles to our West Coast office reflects the growth this office has achieved during the past year, including the addition of clients like Sprint,” said Marc Particelli, president and CEO of Modem Media.

Modem Media landed the Sprint PCS account last month following a review. Its future work for the wireless service provider will focus on relationship marketing, according to Springer. The win marks the interactive agency’s entrEe back into the telecommunications sector after its loss of eight-year client AT&T three years ago.

Springer fills the spot vacated by Peter Moritz, who returned to Modem Media’s Norwalk headquarters about nine months ago to resume his role as global head of business development. Reporting to Particelli, Springer is charged with building the business and ensuring the agency’s clients receive the best creative, media and technological resources. Since Moritz’s departure, those duties had been shared by Peter Rivera, vp, executive creative director at Modem Media, and Rajan Dev, vp, finance and operations.

“From a business standpoint, I want to maintain the strong growth of the office,” said Springer. “I also want to re-define the capabilities we have to clients so we’re positioned as a thought leader.”

Springer, 39, most recently was CEO of Telleo, a Silicon Valley firm that provides targeted direct marketing services. Previously, he held positions at NextCard, McKinsey & Co., McGraw-Hill and Pacific Telesis.

Nabijee, 43, joins Modem Media from Organic in San Francisco. As vp of technology, Nabijee will oversee technology operations and help lead database-marketing efforts.

Eisenberg comes from The Peppers and Rogers Group, where she served as a partner, leading the firm’s channel management and technology industry practices. In her new post at Modem Media, Eisenberg will work with clients to drive their marketing strategy, making sure it’s consistent with their overall business strategy. Nabijee and Eisenberg will report to Springer.