Brand Marketing

Modelo’s Uplifting Homage to Rural Diversity Wins Adweek’s First Grand Arc Award

The top honor for innovative storytelling

By Kristina Monllos

January 22, 2017

Modelo's celebration of small-town diversity, created in partnership with CNN's branded content studio, Courageous, has taken home the top honor at Adweek's first Arc Awards.

Kristina Monllos
@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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