Modelo’s Uplifting Homage to Rural Diversity Wins Adweek’s First Grand Arc Award

The top honor for innovative storytelling

Modelo's celebration of small-town diversity, created in partnership with CNN's branded content studio, Courageous, has taken home the top honor at Adweek's first Arc Awards.

The brand and studio, along with video network Great Big Story, received the Grand Arc at the Saturday evening awards ceremony at the Silver Lake Lodge in Park City, Utah, and hosted by Comedic YouTube duo Tripp and Tyler.

The Arc Awards were created to honor excellence in modern storytelling, recognizing work in a wide range of categories across fiction and nonfiction. You can find a full list of 2017 winners here.

Called "Fighting for Better," the winning video series was created from a month's worth of footage shot in Garden City, Kansas, a town of 30,000 where more than a dozen languages are spoken.

Shannon Pruitt, president of Dentsu Aegis Network's Storylab U.S. and the Arc Awards' jury chairperson, presented the Grand Arc to the winners.  

"[We appreciate] the fact that there's a community in Kansas that celebrates diversity the way this community does and that Modelo wanted to tell that story," said Dan Riess, evp of content partnerships and co-head of Turner Ignite. 

Check out the Grand Arc-winning campaign below: