Modell Foundation Chooses Korey Kay

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NEW YORK The Jeffery Modell Foundation has selected Korey Kay & Partners without a review to develop a TV, radio and print campaign that will aim to draw parents to its Web site.

The campaign, which will launch in the third quarter, is backed by a seven-figure grant from the foundation’s appropriations committee. The New York-based foundation is a nonprofit organization dedicated to raising awareness about primary immunodeficiency disease, which afflicts children and adolescents. Vicki and Fred Modell established the foundation in memory of their son, Jeffrey, who died at 15 of a genetic immunodeficiency disease.

The



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