There's a new wave of A-list models on the scene, and they're proving that there's a lot more to fashion success than just having a pretty face. Today's millennial models are taking to social media to connect with fans, build their personal brands and score major advertising contracts.
Last week, we caught up with model Gigi Hadid, a member of the "Instagirl" pack, at her Adweek cover shoot at New York's Industria Superstudio. The 19-year-old California native, who was discovered by Guess co-founder Paul Marciano at age 2, signed with IMG Models in 2011. Over the past year, she's seen her career take off, with ads for Tom Ford and a contract as the newest face of Maybelline. Much of that success can be attributed to Hadid's knack for promoting herself on social media, where she has 2.8 million followers.
But the path to fashion stardom hasn't always been easy for Hadid, who knows all too well that the social media landscape can be difficult to navigate. "My friends are teaching me that you can't always fight back because that will just fuel the fire," she told Adweek. "I'm trying to find the balance of staying true to myself and learning to be a public figure."
Off-camera, Gigi shared what she loves most about snapping the perfect Instagram image. "I think it really cool when you capture a moment," she said.
In our video above, Gigi also discusses the importance for models to use social media, what she's learned from friends like Kendall Jenner and, most importantly, key tips for making your own social media presence more engaging.