A Model For The Future Or A Doomed IPG Merger?

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NEW YORK Last Thursday, just after Interpublic Group said it would merge its Draft Worldwide with sibling Foote Cone & Belding, Howard Draft threw down the gauntlet: “I’ve made money,” the CEO underscored in a conference call to senior management of the two companies. “I now want to make history.”

The financial success of Draft’s namesake over the years has helped propel the company to the top of its field, leading to this industry first as an entrepreneurial “below-the-line” shop assumes control of one of America’s oldest, and a much larger, mainstream agency.

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