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Taco Bell, which is better known for its tacos and nachos than its larger meal items, is changing its approach with the launch of a mammoth burrito.
A new campaign from FCB, San Francisco, breaks this week featuring Sports Illustrated swimsuit cover model Elsa Benitez touting the fast-food chain’s new “Grilled Stuft Burrito.” Spending on the effort was not disclosed, but the Taco Bell ad business is worth roughly $200 million annually.
The spot claims the new item has twice the meat of the company’s Burrito Supreme.
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