Model Behavior: FCB Touts New Taco Bell Burrito

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Taco Bell, which is better known for its tacos and nachos than its larger meal items, is changing its approach with the launch of a mammoth burrito.

A new campaign from FCB, San Francisco, breaks this week featuring Sports Illustrated swimsuit cover model Elsa Benitez touting the fast-food chain’s new “Grilled Stuft Burrito.”

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