Mobile Phone Upstart HTC's Secret Weapon Is 'You'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

HTC may not be a household name, but it’s definitely showing up in a lot more households lately. The Taiwanese company claimed 5.1 percent of the world smartphone market in the first quarter, up from 4.2 percent for the same period in 2009, per Canalys. With strong sales for its HTC Incredible via Verizon and its HTC Hero from Sprint, second-quarter results are likely to be strong as well. Next month, HTC also plans to launch a large ad campaign supporting EVO, the first 4G phone in the U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in