Mobile Marketing: Wait for Tomorrow

Agency executives are of two minds when it comes to mobile. On the one hand, they see a potentially huge market. On the other, it’s one that’s still quite small. Tuesday’s Mobile Ad Summit in New York, part of Advertising Week, attracted several top agency chiefs, including IPG CEO Michael Roth. And the message was that mobile is a big part of the marketing world’s future, even if it isn’t a big part of the bottom line today.