Mobile Marketers Take Preemptive Spam Measures

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK The Mobile Marketing Association on Tuesday issued a code of conduct designed to prevent an outbreak of spam, or unwanted commercial messages, on wireless devices.

The MMA is a trade organization that represents advertisers and agencies, among others, such as Carat Interactive, Cingular Wireless and Procter & Gamble that engage in advertising or marketing on mobile devices.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in