Consumers Are Wild About Mobile Gaming—and They Don't Mind Ads

Data from Deloitte Digital shows more than 70% of Gen Z and millennials are open to advertising to reduce the cost of games

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Disrupted routines often reshape the way we spend free time, and the realities of the pandemic have meant that nearly everyone’s daily life has seem some significant changes.

For many, that’s meant discovering new games on their phones—and realizing that they prefer gaming to Netflix or other video streaming services.

Young consumers prefer gaming over TV and movies

According to a recent survey from Deloitte Digital, which managing director Adam Deutsch walked attendees through at today’s Adweek:



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