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Total spending on mobile advertising is growing fast; 48 percent this year, according to eMarketer.
But right now money is flowing into mobile because advertisers have learned to fish where the fish are, not because of the potential offered by tiny, precision-targeted, web-connected, location-aware ads.
Meanwhile, although more ads are now being served up onto phones running Google's Android operating system, users of iPhone and iPad are more likely to click through.
Total spending continues to surge…
| Us Mobile Ad Spending | $ millions |
| 2009 | 416 |
| 2010 | 743 |
| 2011 | 1,102 |
| 2012 | 1,501 |
| 2013 | 2,037 |
| 2014 | 2,550 |
| Source: eMarketer, September 2010 |
..and
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