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NEW YORK — Merkley Newman Harty Interactive (MNHi) has expanded its relationship with Starwood Hotels & Resorts by taking on Web duties for its high-end properties, the i-shop said.
MNHi beat out several undisclosed shops for the assignment, which calls for the development of brand homepages, templated designs and content pages for the St. Regis, The Luxury Collection, Westin and Sheraton resort properties, and W Hotels. The budget is undisclosed.
“First and foremost, we want to elevate the perception of all the brands and increase people’s inclination to make reservations online or get on the phone and make a reservation,” said Brad Kay, co-director of MNHi.
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