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NEW YORK-The smoke has finally cleared after an interagency shootout among several Omnicom Group shops for a piece of the global sneaker business.
Fila Holding S.p.A. has awarded its global advertising account to
the U.S.-European team of Merkley Newman Harty in New York and BDDP@TBWA, Paris, sources said. Billings are estimated at $60-70 million. Leo Burnett, Chicago, was the incumbent for the U.S. portion of
the account.
The client went into review in October with a list of five agencies, including J.
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