How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

consumer in their quest for information, perhaps even leading to a sale. Yippee! But it’s not organic alone. Let’s go back to theme of my media-freakish day. It’s a combination of the four C’s that will increasingly dictate the rule of the media land, how things “stack up,” if you will: control, convenience, customization and community.

We know that control, convenience, customization and community in combination are what drive more rapid consumer acceptance.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in