M&M's Will Return to the Super Bowl With a 30-Second Spot After a 3-Year Hiatus

Snickers won't have an ad in the Big Game

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

After three years away from the Big Game, M&M’s will return to the Super Bowl with a 30-second spot from BBDO in New York.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in