M&M’s Will Return to the Super Bowl With a 30-Second Spot After a 3-Year Hiatus

Snickers won't have an ad in the Big Game

Yellow was kidnapped in M&M's 2014 Super Bowl spot. M&M's

After three years away from the Big Game, M&M’s will return to the Super Bowl with a 30-second spot from BBDO in New York.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.