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It doesn’t typically happen this way. Then again, few things have been typical about the past 12 months.
On Feb. 3, M&M’s will offer 50,000 fans a sneak peek of its full Super Bowl 2021 commercial through Zoom. Yellow, one of the candy brand’s hard-shelled characters, will host the event. Attendees can expect a few surprise guests, too.
Chris Brody, brand content and communications architect at parent company Mars, said the decision to orchestrate a virtual premiere of the ad prior to the Big Game was about finding a way to connect with people and “reflect the behaviors we’ve taken on over the last year.”
Videoconferencing provider Zoom, of course, has seen tremendous
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