M&M’s Will Reveal Its Super Bowl Spot in the Most 2020 Way Possible: a Zoom Call

Let's hope all 50,000 attendees can locate the mute button

The candy brand will debut its 30-second ad on Feb. 3. Mars

It doesn’t typically happen this way. Then again, few things have been typical about the past 12 months.

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@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.