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Danny DeVito will star in M&M’s 30-second Super Bowl spot. The brand revealed its Big Game ad star with a 15-second and a six-second teaser in which DeVito is seen nearly submerged in what looks like a chocolate pool.
M&M’s is returning to the game after three years away. BBDO in New York is behind the creative for both teasers as well as the 30-second Super Bowl ad.
“Much like M&M’s, Danny DeVito knows how to entertain,” said Allison Miazga-Bedrick, brand director for M&M’s, in a statement.
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