MMB Tries Team Approach for Jiffy Lube

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BOSTON McCarthy Mambro Bertino introduces the “J-Team” in new ads for Jiffy Lube breaking next week on CBS during the NCAA basketball tournament.

The campaign includes three 30-second TV spots; radio and print are also in the mix.

“The Walk” shows a team of Jiffy Lube technicians strutting in slow motion as music plays.

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