MMB Minds Harvard’s Business

BOSTON MMB said it has been hired by Harvard Business School to help the college market its executive education and alumni relations programs.

The agency said it would develop integrated campaigns to drive enrollment of senior managers and executives in Harvard’s programs, as well as build awareness and participation in graduate outreach such as the Alumni Job Bank.

Billings for the Boston-based independent were not disclosed. Harvard Business School spent $250,000 in measured media last year. The school had no incumbent on the business, but has worked through the years with various outside resources on an as-needed basis.

“We look forward to bringing our best multi-dimensional thinking to one of the premier business brands in the world to develop the kinds of successful programs that take full advantage of opportunities in a dynamic and fast-changing marketing environment,” said agency president Fred Bertino.

MMB has worked with higher-education clients before, having helped Boston University revamp the image of its athletic department earlier this year in the form of logos, uniform design and other projects.

Other MMB clients include Subway, ESPN, eMusic, Callaway Golf and Meow Mix.

The agency plans to defend in a review one of its signature clients, Jiffy Lube, which placed its estimated $25 million account in play last week [Adweek Online, May 11].