MMB Goes Digital With N.Y. Outpost

NEW YORK MMB said it has established a digital practice and opened a New York office to support it.

The Boston-based independent shop hired two RMG Connect executives to build the interactive offering: Edward Logan and David Song, both of whom become managing directors.

Logan was previously a senior partner at WPP Group’s RMG Connect in charge of client services; Song had been RMG Connect’s director of channel planning.

Both Logan and Song will work at the New York office, reporting to MMB president Fred Bertino.

Prior to RMG Connect, Logan worked at Havas’ Arnold as a senior vice president. Earlier in his career, he led client services at Harte-Hanks. Song was chief integration officer at Interpublic Group shop Hill, Holliday, Connors, Cosmopulos in New York prior to joining RMG Connect in 2005. Before that, he was director of channel planning at Arnold.

MMB is best known for its traditional media work on behalf of the Subway sandwich chain. The agency closed out 2005 with about $45 million in revenue on $450 million in billings. Other clients include ESPN, Jiffy Lube and eMusic.