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A “wicked cricket” is the star of an upcoming $3 million campaign from McCarthy Mambro Bertino for client Infogrames’ new videogame, Zapper.
The effort, which breaks next week, consists of TV, print and e-mail executions. Work focuses on the mischievous antics of Zapper the Cricket—the hero of the eponymous game—who has special powers, in cluding the ability to electrify enemies with his antennae. His mission is to rescue his little brother Zipper.
Broadcast spots were derived from “classic bug situations,” such as a child attempting to set fire to an insect with a magnifying glass, and a girlfriend demanding that her boyfriend squash a scary bug, according to Fred Bertino, president and co-creative director at Boston-based MMB.
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