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BOSTON It’s lights, camera, action for independent MMB, which has formed a dedicated film division specializing in branded-entertainment vehicles.
The agency here, which also has an office in New York, is seeking to build on its first such effort, a Web film for Harvard Business School’s Executive Leadership Program, which won an Emmy Award earlier this year.
The new dedicated unit has been christened MMB Films. Its latest project, Return to the Rafters, chronicles the 2007-08 Boston Celtics drive to win the NBA title from the point of view of the team’s fans.
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