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BOSTON Independent shop MMB, one of the region’s fastest growing ad agencies in recent years, today said Joe McCarthy, its chief executive and co-founder, will leave the agency, effectively immediately.
“I’m confident that the agency will continue the strong momentum we enjoyed in 2004,” McCarthy said. “But with our growth I was having to make difficult choices
between my family and the agency, and my family has to come first.”
“With a new baby girl and a growing 12 year old daughter, Joe realized that it was becoming harder and harder to split his time among clients, the agency and his family, not to mention the long commute” from his home in New Jersey, said MMB partner, president and co-cd Fred Bertino, in a statement.
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