MMB Backs Cat Food Launch With Spots

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BOSTON Meow Mix this weekend breaks TV spots introducing its line of wet cat food via independent McCarthy Mambro Bertino.

One 15-second execution shows an orange tabby, wearing a yellow rain slicker and hat, performing the well-known “Meow-meow-meow-meow” jingle. Another 15-second commercial features a singing cat sporting goggles and water wings.

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