MMB Adds N.Y. Managing Director

BOSTON MMB said it has added a third managing director to its New York office with the arrival of former Harte-Hanks executive John Mustin joining Edward Logan and David Song, who helped launch the digital marketing outpost in May.

At Harte-Hanks, Mustin had been director of program management for the customer database business, working with clients such as Belk, Linens-N-Things, Sallie Mae, Toyota and Walt Disney. In that capacity, he developed and oversaw a strategic account management practice that helped reposition the company from a database management enterprise to a leading CRM and marketing consulting
firm in two years.

“John’s CRM and operations experience, coupled with a deep knowledge of the e-world, are important additions to MMB’s expanding palette of capabilities. We look forward to his contributions,” said Fred Bertino, president and co-creative director at the Boston-based independent.

The shop hired two RMG Connect executives—Logan and Song—to build the interactive offering in New York [Adweek Online, May 9].

Logan was previously a senior partner at WPP Group’s RMG Connect in charge of client services; Song had been RMG Connect’s director of channel planning.

The office now has 20 staffers and handles assignments for various agency clients.

MMB is best known for its traditional media work on behalf of the Subway sandwich chain. The agency concluded 2005 with about $45 million in revenue on $450 million in billings. Other clients include ESPN, Jiffy-Lube and eMusic.