MLS Taps Microsoft Exec

NEW YORK Major League Soccer has hired Chris Schlosser as online advertising director, a new position within the league’s business development unit.

Schlosser, a former Microsoft executive, will be responsible for creating revenue opportunities for Soccer United Marketing, the league’s marketing arm, said Dan Courtemanche, svp, marketing and communications for both MLS and SUM.

Schlosser’s mandate is to fashion sales strategy so that the league can go to the advertising community with a streamlined portfolio of media assets.

“Specifically, he will create revenue growth by launching the SUM ad network, a new initiative we will be unveiling in the coming months,” said Courtemanche.

Schlosser will also be responsible for packaging and managing all existing SUM ad inventory and working with technology partners to create new revenue opportunities. He will coordinate with production partners to maximize the traffic and revenue generation on the MLS Web site and team channels. He reports to SUM’s vp of business development, Michael Gandler.

New York-based Schlosser most recently was project manager of MSN global sales strategy, leading a 25-person internal and external consulting team in restructuring MSN’s international ad sales organization. He began his four-year tenure as a sales planner for MSN Financial Services and was then promoted to national account manager.