MLS Taps Microsoft Exec

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Major League Soccer has hired Chris Schlosser as online advertising director, a new position within the league’s business development unit.

Schlosser, a former Microsoft executive, will be responsible for creating revenue opportunities for Soccer United Marketing, the league’s marketing arm, said Dan Courtemanche, svp, marketing and communications for both MLS and SUM.

Schlosser’s mandate is to fashion sales strategy so that the league can go to the advertising community with a streamlined portfolio of media assets.

“Specifically, he will create revenue growth by launching the SUM ad network, a new initiative we will be unveiling in the coming months,” said Courtemanche.

Schlosser

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in