MLS’ Charlotte Expansion Team Will Reveal Its Name, Colors on Social Channels Wednesday

The club’s debut was bumped to the 2022 season by Covid-19

This Facebook cover image will likely be much more colorful Wednesday Charoltte MLS
Headshot of David Cohen

The bad news for soccer fans in Charlotte, N.C., is that the coronavirus pandemic pushed back the debut of the city’s expansion Major League Soccer club until the 2022 season.

The good news is that those fans will finally learn the team name and see its crest and colors Wednesday (July 22).

Ally Financial will present a live show at 11 a.m. ET on the club’s website and its channels on Facebook, Twitter and YouTube to unveil its branding, with additional content to be shared via its Instagram account.

Tiffany Blackmon and Ryan Bailey will host. David Cohen is editor of Adweek's Social Pro Daily.