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NEW YORK Major League Baseball for the first time will launch its postseason marketing campaign in July, during the national broadcast of the All-Star Game on Fox on July 10. It is the earliest MLB has ever launched its postseason campaign promoting its playoff and World Series telecasts.
The “There’s only one October” campaign features actor/comedian Dane Cook, and it will highlight some of MLB’s most memorable postseason moments, as well as showcasing current team players.
MLB
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