MLB Quietly Leads Up To TV Spot On Steroids

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Major League Baseball chose one of its most-watched games of the season to launch a new spot about steroids—a controversial subject that has been a black eye on the sport. But, unlike most MLB ads, this one received no advance publicity.

Baseball officials said the decision to forgo an announcement prior to the 2005 All-Star Game last week in Detroit had to do with last-minute production issues.

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