MLB Lets Its Young Superstars Loose in Its Opening Day Ad

Mike Trout, Aaron Judge and other players debate who's the best

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

With a fresh crop of superstars as young as 19, Major League Baseball is barreling into a new era. And these kids aren’t going to abide by the same unwritten rules established during the century of baseball that preceded them.

They’re here to break traditions, and MLB isn’t being quiet about it. The league kicked off this new thinking with last postseason’s “Rewrite the Rules” campaign featuring a voiceover from Ken Griffey Jr. and young stars like Javy Baez and Francisco Lindor flipping bats, slamming helmets and showing a fiery passion for the game.

This

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in