MLB Gives Green Light

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8 Shops Swinging Away for ’99 Creative Work
NEW YORK–In the midst of its most successful season in years, Major League Baseball is conducting a training camp of sorts to find one or more creative shops to handle assignments for the 1999 season.
The New York-based league has compiled a closed list of eight small to midsized shops, said MLB executives. West Coast agencies are among the eight, said sources.
Lowe & Partners/SMS, New York, handled the creative portion of the estimated $10 million account most recently, but split with the client in February.





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