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Spring is almost here, and with it comes the most wonderful (and hopeful) time of the year for baseball fans, opening day. Major League Baseball and New Era are teaming up again to get fans excited for the first day of the season, which this year is April 3, by encouraging them to don their team caps and celebrate the game’s biggest rivalries.
The #CapsOn campaign in which players, celebrities and fans show off their team caps on social media was a hit last year for New Era and MLB, yielding a 154 percent increase in caps sold, with 500,000 social media posts and 250 million video views.
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