ML Rogers Wins Drive-In Chain

CHICAGO Checkers Drive-In has tapped independent agency ML Rogers for creative duties on its Checkers and Rally’s brands, which spent about $35 million a year in measured media, the company confirmed.

“After an extremely robust agency review process, we are pleased to welcome ML Rogers to the Checkers/Rally team,” said Teri Snyder, the Tampa, Fla.-based company’s chief marketing officer, in a statement. “We believe ML Rogers will deliver a distinctive, compelling and strategically targeted campaign that resonates with our customer base, and we look forward to partnering with them as we take our advertising in a new direction.”