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NEW YORK ML Rogers has landed pan-European creative duties on Chipita International’s estimated $15-20 million account after a review, the agency confirmed.
The other finalists were Publicis and independent Taxi, both in New York, and the incumbent, WPP Group’s JWT in Athens, Greece, according to sources.
ML Rogers, a New York-based independent that also works for Aamco, CIT Financial and The Scotts Co., is led by Mike Rogers, former executive creative director at The Wolf Group in New York.
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