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ML Rogers, New York, has recruited Casey Conway as senior brand planner on the Scotts Miracle-Gro and Roundup accounts. She will also work on new-business efforts. Previously, she served as a senior planner at Ogilvy & Mather, most recently in Chicago, on Dove and Oscar Mayer, and before that, in New York, on Avon and Unilever food brands including Hellmann’s and Wish-Bone. ML Rogers director of strategic planning James Streit said: “Conway’s planning experience, focused on great brand names that are at once indulgent and down-to-earth, is ideally suited to our work with Scotts — and especially so in this challenging economy.”
