ML Rogers Engages ECD

NEW YORK Eric Steinhauser has joined ML Rogers as executive creative director, replacing Mike Rogers, the agency’s president, in the role, the shop said.

Rogers remains president of the independent New York shop that he launched in 2004 after Wolf Group closed its doors. (Rogers had been ecd of Wolf’s New York office.)

“ML Rogers is a young agency with tremendous opportunity,” said Steinhauser, 48. “Clients are looking for agencies where they can count on the people they meet being the ones working on their business. I’m excited about taking that hands-on role.”

Rogers said he conducted a two-year search and interviewed dozens of candidates before selecting Steinhauser. “It is rare to find someone of Eric’s award-winning talent who has the skills and credentials in both packaged-goods and financial services,” Rogers said.

Before joining ML Rogers, Steinhauser was executive creative director for two years at JWT in New York, where he guided efforts for Merrill Lynch, Novell, Domino’s, Lipton and Kraft. He also has worked as a creative director at Young & Rubicam in New York on the shop’s AT&T business.

ML Rogers’ clients include Scotts Miracle-Gro, Centerra Wine, Blistex and Aamco.

Steinhauser is the son of Bert Steinhauser, a legendary art director at Doyle Dane Bernbach from 1955-80. Bert Steinhauser created iconic campaigns for Heinz ketchup, Chivas Regal Scotch whiskey and Clairol hair dye. He was inducted into the Art Directors Hall of Fame in 1988. He died in January 2002.